Here’s £100M worth of Damn Good Advice on advertising Brexit Boris
The Boris announcement of £100M for an advertising campaign for Brexit struck a chord as I was rereading United States of Advertising guru George Lois’ memoir Damn Good Advice. Lois famous for the passion of Muhammed Ali cover for Esquire magazine of The Louisville Lip struck by arrows in St Sebastian style for being martyred over refusing the Vietnam draft. Lois, one of my advertising gurus along with Osborn (Alex not George), and even stuffy old David Ogilvy, and Drayton Bird DM guru. I was pondering though the Lois 20 Times Square property branding (a number 20, a multiplication sign and a square - and a healthy dose of creative genius) for an article on the NYC Hudson Yards. But the potential waste of £100M of tax funds on a Brexit propaganda campaign shovelled into less than 3 months before the Halloween exit of 31st October stuck out. I would point out I’ve worked on various ad campaigns for Labour and LibDems, and Public Health and NHS too, but the vast majority of my...